PRARTHANA is a Devotional channel – first of its kind. In odiya language focuses on devotion, spirituality, religion and moral values. PRARTHANA is part of ODISHA TELEVISION LTD Group of TV Channels.
It is a sister channel of Odisha Television Ltd..PRARTHANA-The first Odiya devotional channel represents Odisha’s religion, culture, tradition and heritage. There were no dearth of News and General Entertainment Channels in Odisha. But the need of a devotional channel was sorely felt till some time back. Hence Odisha Television Limited came forward to fill up this void. And on the auspicious occasion of Mahavisuba Sankranti(14th April, 2010) Prarthana channel was launched.
Everyday morning, Prarthana telecasts ‘Divya Darshan’’ from jagannath temple & kakad Arati of Siridi Sai Baba through which the devotees get the first glimps of the deities, sitting at home. There are several other programs like Sakala Dhupare Tu Sanja Salitare Tu, Sai Mangalya, Bhagabata, Maalika Vichaar, Prabhu Parambramha, Spiritual Quize Soubhagyabati and Paala, Geetinatya With these programmes, ‘’Prarthana’’ channel tries to uphold our faith and belief and attempts to preserve our ancient tradition and culture. Needless to say, because of these well produced programmes, Prarthana channel has been able to attract millions of viewers, within few years of its inauguration.
The live telecast of recently concluded Ram Navami, Hanuman Jayanti & Puri Rath Yatra, Kendrapara Baldevjew Rathayatra, Devi Bhasani at Cuttack in Prarthana channel too enjoyed great popularity.
Programmes on Jagannath Culture, Daily Zodiac, Bhajan, Kirtan too attract the viewers to Prarthana channel.
Prarthana has ambitious plans for coming months. Programs on Odisha’s folk culture, Devotional serials ,Yoga & Ayurveda, spiritual feelings of Celebrities, programs and many others devotional and spiritual themes are beings planned.